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Promotion is a key component of the marketing mix.
With a promotional plan, you can have a range of objectives,
from: increasing sales, product acceptance, brand
equity, positioning, competitive retaliation, or
corporate image creation.
 A marketing
firm can offer a range of services from promotion/brand management, customer care, public relations,
sweepstakes/contests, direct marketing, digital marketing,
claims management, call center services,
event
marketing,
database analytics
and more.
Outsourcing your
marketing needs is beneficial in many ways. It allows
you to focus on other aspects of operations.
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